I have been passionate about web video since I was a kid. At age twelve, I produced my first web video, an animation of a whale fighting a submarine. That was 1995, and I recognized that as internet connection speeds continued to increase year after year, the picture quality of video would increase with it, soon surpassing that of television. It was then only a matter of time before traditional television would be replaced by web video, and everyone could watch what they wanted, when they wanted. Now we have YouTube, Hulu and Netflix, to name a few companies that are disrupting traditional TV, and this trend will continue.
In college, I majored in Broadcasting with a minor in New Media Communications, and after graduating, I took a job with NBC in 2006, on the "first fully-interactive, nationally broadcast, live television show." It was the first show that completely integrated the Internet, and allowed web viewers to ask questions live, while streaming the show. I helped to set up and run the web video aspect of the production.
The show was moved to Chicago in 2007, so I left and entered the Master of Journalism program at Temple University, to focus on storytelling through web video. The program was innovative and web-focused and I was allowed to do web documentary projects instead of papers. Dr. Edward Trayes, who started the masters program in the 1970s, referred to me as "Mr. Multimedia" in class, a label I wore proudly. While at Temple, I was hired as an adjunct instructor for the undergraduate journalism capstone course, teaching video and multimedia production.
At the same time, I began a graduate internship with the Philadelphia Inquirer. I pitched the idea of an outdoor adventure show and produced a pilot episode. The president and executive director of philly.com hired me to produce a weekly show, and I went on to produce nineteen episodes. In 2009, my show was nominated for a Mid-Atlantic Emmy Award.
In March 2010, the University of Pennsylvania brought me on full-time to start their video production unit. I initiated the production of engaging stories, videos which began to be published by many national news organizations.
Within three years, I took Penn's YouTube channel total views from 70,000 views to over 6 million. Today, this channel is still the most popular non-lecture, non-speech university channel in the world.